how we partner
consultative Approach
At Denver Post Media, we are committed to the success of each of our partners. Whether you’re a small business looking to make a name for yourself, or an established powerhouse seeking next-level strategic ideas and advanced reporting, we take a customized approach to each and every organization that we partner with.
Our consultative approach ensures that, prior to making a set of recommendations, we have a comprehensive understanding of what makes your company tick. What is your brand identity? Who do you want to reach? What does success look like?
Once we have a strong understanding of your needs, we can not only provide a strong media strategy, but also set a strong optimization and reporting path in place.
The same insights that allow us to partner on a strong campaign out of the gates will also allow us to report back on the metrics that matter and keep you in the loop along the way as we work to exceed your goals and shape our ever-evolving strategies around your feedback.
Our PARTNERS
We have in-depth knowledge and experience working with a wide range of partners in Travel & Tourism, Automotive, Retail, Arts & Entertainment and more!
case studies
We worked with our advertising partner in the tourism / ski space on a three month flight to boost order completions for the start of the ski season. We ran an advanced display program in tandem with targeted email blasts for an effective one-two punch to a well qualified audience.
Additionally, we established revenue tracking reporting mechanisms to provide a crystal clear attribution picture. Our revenue tracking process allowed us to pinpoint sales from items including lift tickets, ski rentals and lessons. When all was said and done, the results spoke for themselves.
A home services company sponsored one of our most engaging content series, “Discover Colorado” for one year. Their primary goal was to drive brand awareness and engagement through an approach that drives value for the Denver Post audience.
The strategy proved to be successful with our audience spending more than 54 days in aggregate reading and interacting with content supported by our sponsorship partner.
We partnered with a hardware store with the primary goal of driving foot traffic and in-store sales through a programmatic display / geo-fencing campaign.
The campaign drove a significant, dialed in return on investment and provided strong data for continued optimization and performance improvement.
An advertising partner wanted to promote their culinary items. Working with Denver Post Media, we developed, placed and promoted a compelling and topical article featuring a season recipe using ingredients supplied by the sponsoring partner.
In order to drive additional traffic to a partner-sponsored article, we utilized a Facebook Boosted post from the Denver Post Facebook Account to promote the article and drive qualified traffic.
With a goal of driving high volume, high quality website traffic, we launched a targeted email campaign for an advertising partner in the culinary space. The engaging subject line and creative in tandem with strong audience targeting resulted in a phenomenal open rate and click through rates.
An Collective of Orthopedic Surgery Centers set out with a goal to drive brand awareness while also reaching a specific set of in-market audiences. Ultimately, foot traffic attribution was also a critical element in determining success.
We developed custom audiences through a multi-pronged, advanced tactic solution and optimized budget allocation around foot traffic metrics. Ultimately, we not only drove a significant volume of website traffic, but also secured an impressive amount of visitors to our partners’ locations.
