Display
Digital Display connects your brand’s message to the right audience at the right time. Using our advanced optimization and targeting tactics, we’ll be sure to make a lasting impression.
The right message – our creative team works with businesses and agencies of all sizes to develop strong messaging that will have an impact on our intended audience(s).
Our team focuses on high quality work with strong turnaround times in order to get campaigns live quickly but also come out of the gates with strong performance.
We like to utilize A/B testing wherever possible to ensure a data-driven approach to maximizing the impact of your message.
The right audience – our targeting tactics offer the most advanced techniques in the industry. Whether we’re utilizing 1st, 2nd or 3rd party data, retargeting website visitors or recent searchers, or employing contextual targeting, the goal is always the same: use predictive behaviors and demographics to be sure we’re hitting the mark and operating as efficiently as possible. Outside of the typical geographic and demographic targets, some of our favorites include:
Retargeting – reach an audience who has recently visited your website or searched for your product / service online.
Contextual – reach an audience that is actively engaging in content related to what you have to offer
GeoFencing – reach an audience that has visited a specific location (this could be a neighborhood, competitor, body of water or other area of interest. The possibilities are endless!)
The right time – how can you be sure you’re hitting people at the right time? There are several ways.
A few of our favorites include setting recency and frequency caps, retargeting recent searchers or site visitors for an amount of time that’s consistent with the sales cycle, and employing ‘burn pixels’ which allow us to stop serving ads to individuals who have already accomplished a marketing goal.
While there are many options in the digital display space, only a handful are the right fit for each partner we work with.
Let’s get started on a customized digital display plan for you and your business today. Contact us to get started!
